Services

Our unique blend of capabilities and experience enables us to provide a scope of services that far exceeds the range of most traditional advertising and marketing companies. The services we provide for you will be tailored to meet your specific sales goals and objectives.

Envisioning/Stakeholder Alignment
Envisioning Planning and Facilitation
Brand Positioning
Brand Platform
Value Proposition
Unique Selling Proposition
Naming and Corporate Identity
Branding Campaign Development

Comprehensive Marketing and Sales Planning
Sales and Marketing Objectives
Traditional/Tempo Sales Strategies
Event Sales Strategies
Sales Program Critical Path
Target Audience Identification
Marketing Program Overview
Lead Conversion Metrics
Media Planning and Timelines
Marketing Program Critical Path
Annual Budget Planning

Lead Generation
Direct Marketing
Print Advertising
Broadcast Advertising
Online Advertising
Outdoor Community Signage
Realtor Programs
Referral Programs

Sales Support Collateral
Discovery Brochures
Community Sitemaps
Special Invitations
Tradeshow Environments

Lead Management Procedures
Database Installation, Management and Training
Prospect Ranking Systems
Call Scripting and Training
Agent Lead Rotation
Do Not Call Compliance Training
Fulfillment Schedules

Database Marketing
Reason-to-Buy Letters
Wake Up Letters
Fulfillment Letters
Business Letters
Email Marketing
Online Follow Up Surveys

Interactive Marketing
Web Sites
Search Engine Marketing
Search Engine Optimazation
Pay-per-click Campaigns
Email Campaigns
DVD/Multimedia Presentations

Special Events
Realtor Presentation Presentations
On Site Lifestyle Events
Off Site/Roadshow Presentations
Tradeshow Presentations

Sales Center Environments
Storyline and Pathing
Presentation Graphics
Community Signage
3D Models and Displays

Sales Performance Training
Agent Goal Setting
Team Goal Setting
Call Objectives
Touring and Community Presentation
Sales Program Training
Community Vocabulary

Performance Reporting
Campaign Tracking
Outbound Call Analysis
Lead, Tour and Sales Conversion
Agent Performance
Automated Report Schedules

About Hill Mullikin:
Hill Mullikin is a strategic real estate marketing firm that applies proven principles derived from years of hands-on marketing experience with successful sales organizations. Located in Greenville, SC, Hill Mullikin is staffed by real estate strategists, writers and art directors who combine fundamental marketing practices with in-the-trenches sales expertise. For more information, visit www.hillmullikin.com

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