How Change Never Did.

October 30, 2008

This is not about change. This is not about politics. This is about the best case study we marketers have had in years to demonstrate the power of branding.  How the simple idea of CHANGE was brought to market with a well thought out plan and ironically NEVER CHANGED through all of the volatility in our country.  How understanding the needs and wants of you target market allows you to plant your stake in the ground and how a distinct and consistent message delivered with frequency and relevance will win almost everytime.

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